AI Visibility Audit
How Optimum shows up in AI answers compared to other Utah window and door companies, which homeowner prompts you win or miss, and the domains and pages AI engines pull from most.
Data: August 25 – September 1, 2026
Brand visibility & position vs competitors
Share of AI answers that mention each brand. Optimum sits at 5.04% — 7th of 8 tracked brands.
| Brand | Visibility |
|---|---|
| Advanced Window Products | 23.95% |
| Renewal by Andersen | 20.80% |
| EPIC Windows and Doors | 16.39% |
| Utah Window Experts | 15.97% |
| Peach Windows & Doors | 11.97% |
| Utah Valley Window & Door | 6.93% |
| Optimum (own brand) ★ | 5.04% |
| Salt Lake City Window Company | 0% |
Visibility = % of AI answers that mention the brand · ★ = Optimum (your brand)
Prompt-level visibility
One prompt drives nearly all of Optimum's visibility.
"Best window installation companies in Utah County" returns Optimum 73.08% of the time. Only 4 of 17 tracked prompts show any visibility at all — the remaining 13 sit at 0%.
| Prompt | Visibility |
|---|---|
| I am a homeowner in Utah County. What are the best window installation companies near me? | 73.08% |
| Who are the top window and door installers in Utah? | 12% |
| I am a homeowner in Provo, Utah. What local window and door companies do people actually recommend? | 3.85% |
| Which window companies in Utah have the best reviews? | 3.70% |
| I am a homeowner in Salt Lake City. What are the best window replacement companies for a house like mine? | 0% |
Top domains retrieved
The domains AI engines pull from when answering Utah window and door questions. Click any domain to open it in a new tab.
| Domain | Citations | Retrievals | Brands |
|---|---|---|---|
| reddit.com | 221 | 110 | Renewal by Andersen, Advanced Window Products |
| epicwd.com | 140 | 104 | EPIC Windows and Doors |
| utahvalleywindows.com | 110 | 75 | Utah Valley Window & Door |
| houzz.com | 82 | 75 | Optimum, Utah Window Experts |
| energyhomeimprovements.com | 146 | 70 | — |
| expertise.com | 173 | 70 | Advanced Window Products |
| advancedwindowsusa.com | 74 | 64 | Advanced Window Products, Optimum |
| ecowatch.com | 86 | 64 | Renewal by Andersen, Utah Window Experts |
| homestarwindowsutah.com | 116 | 63 | — |
| windowsdirectutah.com | 64 | 62 | Renewal by Andersen, Advanced Window Products, Utah Valley Window & Door |
Top URLs retrieved
The top 5 pages from each of the three most-retrieved domains. Every URL opens in a new tab.
Reddit.com
| URL | Title | Citations | Retrievals | Brands |
|---|---|---|---|---|
| https://reddit.com | Reddit - The heart of the internet | 37 | 47 | — |
| https://reddit.com/r/SaltLakeCity/comments/ynvuib/best_window_replacement_company | Best window replacement company? | 29 | 19 | — |
| https://reddit.com/r/SaltLakeCity/comments/1ol361c/local_doorwindow_installer_rec | Local door/window installer rec? | 15 | 16 | — |
| https://reddit.com/r/SaltLakeCity/comments/1iiff1w/windows_in_slc | Windows in SLC | 21 | 15 | — |
| https://reddit.com/r/SaltLakeCity/comments/1rjaogd/door_installers | door installers | 15 | 11 | — |
Epicwd.com
| URL | Title | Citations | Retrievals | Brands |
|---|---|---|---|---|
| https://epicwd.com | Window & Door Replacement in Utah | EPIC Windows & Doors | 45 | 49 | EPIC Windows and Doors |
| https://epicwd.com/replacement | Window & Door Replacement in Utah | EPIC Replacement | 8 | 13 | — |
| https://epicwd.com/windows/utah-county | Window Replacement in Utah County, Utah | EPIC Windows & Doors | 9 | 8 | — |
| https://epicwd.com/new-construction?category=windows | (Product Page) | 12 | 7 | — |
| https://epicwd.com/blog/window-replacement-cost | How Much Does Window Replacement Cost? (2026 Guide) | EPIC | 2 | 7 | — |
Utahvalleywindows.com
| URL | Title | Citations | Retrievals | Brands |
|---|---|---|---|---|
| https://utahvalleywindows.com | Window and Door Replacement - Utah Valley Window and Door | 52 | 50 | Utah Valley Window & Door |
| https://utahvalleywindows.com/vinyl-vs-fiberglass-windows-which-is-better-for-your-home | Vinyl vs. Fiberglass Windows: Which Is Better for Your Home? | 11 | 8 | Utah Valley Window & Door |
| https://utahvalleywindows.com/door-replacement-salt-lake-city-utah | Door Replacement Salt Lake City Utah | 8 | 7 | Utah Valley Window & Door |
| https://utahvalleywindows.com/how-much-do-replacement-windows-cost-in-utah-2026-guide | How Much Do Replacement Windows Cost in Utah? (2026 Guide) | 6 | 7 | Utah Valley Window & Door |
| https://utahvalleywindows.com/doors | Door Replacement Utah | 5 | 7 | Utah Valley Window & Door |
Insights and Recommendations
Insights
- Provider-owned content, not UGC, is the dominant lever. Two of the top 3 domains are competitor company websites, not Reddit or YouTube — and they're winning on specific, replicable content types: a cost guide, a material comparison ("vinyl vs. fiberglass"), and city-level geo landing pages. Optimum has none of these currently returning any visibility — 13 of 17 tracked prompts (cost, vetting, warranty, materials, general contractor, "best of" lists) show zero presence. This is a content gap, not a ranking problem.
- Reddit is real but not directly buildable. It's the single highest-retrieval domain, driven by a small number of recurring r/SaltLakeCity recommendation threads. The only legitimate lever is making sure genuine customers mention Optimum when these threads resurface — monitor, don't manufacture.
- YouTube and Houzz are secondary — real but lower-volume than onsite content or Reddit.
Recommendation: Build the four missing content types Optimum's site currently lacks — a cost guide, a materials comparison page, a contractor-vetting/warranty page, and city-specific landing pages (Provo, Utah County, Salt Lake City) — modeled directly on the epicwd.com and utahvalleywindows.com pages shown above. Treat Reddit as a monitoring channel, not a content channel.
Data window covered: August 25 – September 1, 2026 — the entire tracking history available for this project.
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